Analysis Report 2013-2018 China Massage Chair depth industry market research and investment in development ---------------------------------- ------------------------ [Report No.: 66214 Publication Date 〖〗: May 2013 〖published]: Beijing Industry Information Institute [ delivery〗: Email electronic version or EMS [Report Price]: [paper version]: 6500 yuan [electronic version]: 6800 yuan [paper + E]: 7000 yuan [Order Tel〗: 010-57101558 010-52891825 fax [Order]: 010-84953789 〖linear Mobile〗: 15001081554 〖QQ Order〗: 1607366836 〖Contact〗.: the Hooley Yang Cheng Kam Lai 〖link〗 http://www.bjcyxxyjy.com/qitaxingye/qita/66214. html text Table of Contents Chapter massage chair demand and consumption analysis 14 first massage chair consumption, the main characteristics of 14 Section II massage chair the consumer preference survey analysis 15 Section 3 2007-2012 China Massage chair consumption over the years statistical analysis 22 Section IV massage chair its consumer price sensitivity analysis 22 Chapter Chinese massage chair production 24 Section I 2007-2012 China Massage Chair capacity to statistical analysis of 24 Section II 2007-2012 China Massage Chair output statistic analysis 24 Section 25 Chinese massage chair regional market size, northeast regional market size 25, size of the market in North China 25 Third, the size of the market in the East China region analysis 26 2.4 Central China the size of the market 26 V. South China market size of 26 Sixth, the western region market size of 27 Chinese massage chair industry market price of 28 first price formation mechanism analysis 28 Section II 2007-2012 China Massage Chair product price trend analysis 28 Section III 2007-2012 the average price of Chinese massage chair industry tend potential 29 Section IV 2013-2018, the price of Chinese massage chair industry trend forecasting analysis 30 Section V 2013-2018 China Massage Chair The price trend forecasting Chinese massage chair industry import and export market situation analysis 30 Chapter 31 Section 2012 Chinese massage chair industry import and export analysis of import and export volume of Chinese massage chair industry in 2007-2012 31 Section II 31, imports of Chinese massage chair industry analysis 31 in 2007-2012, 2007-2012 Chinese massage chair industry exports 31 Section 3 2011-2012 China import and export of the massage chair industry market forecast analysis of 32, 2011-2012 massage chair industry imports forecast 32, 2011-2012 Chinese massage chair industry exports are forecast to 32 fourth quarter impact of changes in import and export of Chinese massage chair industry analysis 32 Chapter 5 massage chair industry environment for the development of domestic macro-analysis of 34 first Analysis of Economic Environment 34, changes in GDP historical trajectory analysis 34 Second, investment in fixed assets of changes in the history of track 34, 39 four changes in import and export trade history trajectory analysis, China's macroeconomic development forecast 40 Section II in recent years, China Massage Chair industry policy environment analysis of a third in recent years 45 45 Section 4 main factors affect the development of the industry of the massage chair massage chair industry social environment analysis Analysis 46 Chapter 6 Chinese massage chair industry technology development 49 first current Chinese massage chair technology development situation analysis 49 Section II massage chair technology maturity analysis section III, 49 Chinese and foreign massage chair technology gap and its main factors of 50 fourth quarter to improve Chinese massage chair technology strategy 51 Section 5 Chinese and foreign massage chair manufacturer comparative analysis of 55 Section VI massage chair product development, design development trend analysis 55 Chapter 7 massage chair at home and abroad competitive enterprises 57 Section Shandong Kangtai Industry Co., Ltd. 57 I. About 57 operating 58 three future development strategy analysis 63 Section II East OSIM health (Suzhou) Co., Ltd. 63 Company Profile 63 69 Section III Ningbo vitality electronic information business analysis 64 Third, the future development strategy 69 I. About 69, business analysis 70 Third, the future development strategy 75 4th Xiamen Comfort Science & Technology (Group) Co., Ltd. 75 I. About 75, 76 three business analysis, analysis of future development strategy the 82 Fifth Shanghai Matsushita Electric Co., Ltd. 83 I. About 83 Second, the business 83 Third, future development strategy 89 Section VI issued U.S. Health Equipment (Shanghai) Co., Ltd. 89 Company Profile 89 Second, business analysis 90 Third, the analysis of the future development strategy of, 95 Section VII Fujian Jardine electronic Co., Ltd. 95 Company Profile 95, business analysis 96 Third, the future development strategy analysis 102 Section VIII, Dongguan City Life Power Massage Equipment Co., Ltd. 102, corporate Overview 102 Second, the business analysis 103 Chapter 8 Chinese massage chair industry competition pattern analysis 109 of the 109 first history of the massage chair industry competition pattern profile, massage chair industry concentration analysis 109, the degree of competition in the industry of massage chairs 110 Section II massage chair industry enterprise competitive position 110, 110 Second, the other the competitiveness of enterprises 111 Section III SWOT model of the development of domestic and foreign enterprises in 2010-2012 112 Section IV Chinese massage chair industry competition pattern of the leader of market forces 114 Chapter 9 Chinese massage chair industry investment risk warnings and recommendations of 115 first 2013-2018 Chinese massage chair industry investment analysis 48115, hot industry investment analysis 115 the industry hot investment areas 115 3, international industry Investment Pattern 115 Section II 2013-2018 Chinese massage chair industry investment risk warning 119 a risk early warning of macroeconomic regulation and control 119 Second, competition risk warning 120, 120 of the supply and demand fluctuation risk warning, technical risk warning 120, management risk early warning 121 other risk warning 122 Section 3 2013-2018 China Massage Chair business strategy proposed analysis 123 Chapter Chinese massage chair industry development forecast for 2013-2018 128 massage chair in the first future industry trends analysis 128 future development of massage chairs 128, 128 massage chair industry technology development direction, the overall industry, "second five" overall planning and forecast for 2013-2018 129 Section 2 massage chair industry operating conditions predicted 131, 2013 - 2018 massage chair industry, industrial output value of forecast 131, 2013 - 2018 massage chair industry sales revenue forecast 131 three massage chair industry forecast of total assets 2013-2018 132 Table of Figures Figure 1 different income customers branded consumer attitudes of 11 Figure 2 customers in different age the branded consumer attitudes 12 Figure 3 brand attitude of consumers in different areas of massage chairs 13 Figure 4 consumer massage chair brand awareness survey macro consumer survey 14 Figure 6 14 Figure 5 consumers massage chair brand preferences survey on massage chair brand awareness channel 15 Figure 7 consumers often buy massage chair brand survey 16 Figure 8 massage chair brand loyalty survey 16 Figure 9 massage chair brand market share survey 17 Figure 10 2008-2012 massage chair needs and the growth statistics 18 Chart 11 2008-2012 massage chair capacity to statistical analysis 20 Figure 12 massage chair production and growth statistics in 2008-2012 21 Chart 13 2010-2012 Northeast China massage chair market size analysis 21 Figure 14 2010 - 2012 North China massage chair market size to the size of the market analysis 21 Figure 15 2010-2012 East China market size massage chair the 22 chart 162010-2012 Love massage chair market size analysis 22 Figure 17 2010-2012 South China Massage Chair Analysis 22 Figure 18 2010-2012 Western Region massage chair market size analysis 23 Figure 19 massage chair industry costs constitute 24 Chart 20 2008-2012 China Massage Chair product price trend 25 Exhibit 21 2010-2012 Chinese massage chair industry imports analysis of Chinese massage chair industry exports 27 Chart 22 2010-2012 27 Chart 23 2013-2016 imports of Chinese massage chair industry forecast export volume of Chinese massage chair industry analysis 28 Exhibit 24 2013-2016 Forecast and Analysis 28 Exhibit 25 2011 - 2012 GDP year-on-year growth rate (%) 30 Figure 262011-2012 investment in fixed assets (excluding farmers) year-on-year growth of 31 chart 272012 Nianfen regional investment the adjacent two months cumulative year-on-year growth rate of 31 chart 282011-2012 33 Exhibit 30 for nearly four years, fixed asset investment capital in place of year-on-year growth rate of 32 Figure 1-12 months 292,012 investment in fixed assets (excluding farmers) data Shandong Kangtai Industry Co., Ltd. current assets turnover changes 54 Chart 31 for nearly four years, Shandong Contax Turnover of current assets change 54 Exhibit 32 for nearly four years, Shandong the Kang Tai Industrial Co., Ltd. equity ratio change 54 Exhibit 33 for nearly four years Shandong Kangtai Industry Co., Ltd. equity ratio changes 55 Exhibit 34 for nearly four years limited Shandong Kangtai Industry Industrial Co., Ltd. sales gross margin changes 55 chart 35 nearly four years Shandong Kangtai Industry Co., Ltd. gross margin 56 Figure 36 nearly four years changes in asset-liability ratio of Shandong Kangtai Industry Co., Ltd. 56 Figure 37 for nearly four years Shandong Kangtai Industry Co., Ltd. assets changes in the debt ratio 56 Chart 38 nearly four years Shandong Kangtai Industry Co., Ltd. Turnover of total assets change 57 Exhibit 39 for nearly four years, Shandong Kangtai Industry Co., Ltd. Turnover of total assets changes 57 Figure 40 nearly four years Kangtai Industry Co., Ltd. Shandong fixed asset turnover 58 Figure 41 nearly four years Shandong Kangtai Industry Co., fixed asset turnover changes 58 Chart 42 the past four years the Big East OSIM Health (Suzhou) Co., Ltd. changes in current assets turnover 60 Figure 43 nearly four years OSIM Health (Suzhou) Co., Ltd., Daito current assets turnover frequency change of 60 chart for nearly four years, 44 Big East OSIM Health (Suzhou) Co., Ltd. equity ratio changes 60 chart nearly 4 years, 45 Big East OSIM health Chart 46 nearly four years of Big East OSIM Health (Suzhou) Co., Ltd. gross margin changes (Suzhou) Co., Ltd. equity ratio changes 61 61 Chart 47 nearly four years of Big East OSIM Health (Suzhou) Co., Ltd. Hair interest rate changes 61 Chart 48 nearly four years of Big East OSIM Health (Suzhou) Co., Ltd. Turnover of total assets change 62 chart nearly 4 years, 49 Big East OSIM Health (Suzhou) Co., Ltd. Turnover of total assets 62 Figure 51 Figure 50 nearly four years of Big East OSIM health (Suzhou) Co., Ltd. 63 asset-liability ratio changes the past four years the Big East OSIM Health (Suzhou) Co., Ltd. asset-liability ratio changes 63 chart 52 nearly 4 years East OSIM Health (Suzhou) Co., Ltd. fixed assets turnover times 64 Figure 53 nearly four years of Big East OSIM health (Suzhou) Co., Ltd. fixed assets turnover number 64 chart 54 for nearly four years Ningbo City, vitality Electronics Information Co., Ltd. current assets turnover change 66 Exhibit 55 for nearly four years Ningbo vitality Electronic Information Co., current assets turnover change 66 chart 56 for nearly four years, Ningbo City, vitality Electronic Information Co., Ltd. equity ratio changes 67 Figure 57 for nearly four years, Ningbo City the vitality of electronic information Limited equity ratio changes 67 Figure 58 nearly four years of Electronic Information Co., Ltd. of Ningbo City, vitality gross margin changes 67 Figure 59 nearly four years of Electronic Information Co., Ltd. of Ningbo City, vitality gross margin changes 68 chart 60 4 Ningbo City in the vitality of Electronic Information Co., Ltd. Turnover of total assets change 68 chart 61 for nearly four years Electronic Information Co., Ltd. Ningbo vitality of total assets turnover frequency changes 69 chart 62 for nearly four years, Ningbo City, vitality Electronic Information Co., asset-liability ratio change 69 Chart 63 for nearly four years, Ningbo City, vitality Electronic Information Co., asset-liability ratio changes 69 Figure 64 for nearly four years vitality of Electronic Information Co., Ltd. Ningbo fixed assets turnover number of case 70 Figure 65 nearly four years Ningbo vitality Electronics Information Co., Ltd. fixed assets turnover times 70 chart 66 for nearly four years, Xiamen Comfort Science & Technology (Group) Co., Ltd. current assets turnover changes 72 Figure 67 nearly four years Xiamen Comfort Science and Technology (Group) Co., Ltd. Current assets turnover frequency change 72 chart 68 for nearly four years, Xiamen Comfort Science and Technology (Group) Co., Ltd. equity ratio changes 73 Figure 69 nearly four years Xiamen Comfort Science and Technology (Group) Co., Ltd. equity ratio change 73 chart 70 nearly 4 in Xiamen Li Meng Technology (Group) Co., Ltd. changes in the sales margin of 74 chart 71 nearly four years, Xiamen Comfort Science and Technology (Group) Co., Ltd. sales gross margin changes 74 Exhibit 72 for nearly four years Xiamen Comfort Science and Technology (Group ) Co., Ltd. asset-liability ratio change 75 chart 73 for nearly four years, Xiamen Comfort Science & Technology (Group) Co., Ltd. asset-liability ratio changes 75 Figure 74 for nearly four years, Xiamen Comfort Science & Technology (Group) Co., Ltd. total assets turnover frequency changes 76 chart for nearly four years, 75 Xiamen Comfort Science & Technology (Group) Co., Ltd. Turnover of total assets changes 76 chart 76 for nearly four years, Xiamen Comfort Science & Technology (Group) Co., Ltd. fixed assets turnover number 77 chart for nearly four years, 77 Xiamen Comfort Science and Technology (Group) Co., Ltd. fixed assets turnover times 77 Chart 78 nearly four years Shanghai Matsushita Electric Co., Ltd. changes in current assets turnover 79 chart for nearly four years, 79, Shanghai Matsushita Electric Co., Ltd. flow changes in asset turnover 79 chart for nearly four years, 80 Shanghai Matsushita Electric Co., Ltd. equity ratio changes 80 Exhibit 81, nearly four years Shanghai Matsushita Electric Co., Ltd. equity ratio changes 80 chart, Shanghai Matsushita Electric Co., Ltd., 82 nearly four years sales gross margin change case 81 Figure, Shanghai Matsushita Electric Co., Ltd., 83 nearly four years changes in the sales margin of 81 chart changes in Shanghai Matsushita Electric Co., Ltd. asset-liability ratio of 84 for nearly four years 82 chart changes in Shanghai Matsushita Electric Co., Ltd. asset-liability ratio of nearly 4 years, 85 82 chart for nearly four years, 86 Shanghai Matsushita Electric Co., Ltd. Turnover of total assets change 83 chart for nearly four years, 87 Shanghai Matsushita Electric Co., Ltd. Turnover of total assets change 83 chart Shanghai Matsushita Electric Co., Ltd. Fixed assets turnover of nearly 4 years, 88 times 84 chart 89 near Shanghai Matsushita Electric Co., Ltd. Fixed assets turnover number 84 chart for nearly four years, 90 issued U.S. Health Equipment (Shanghai) Co., Ltd. current assets turnover change 86 chart 91 for nearly four years healthy hair Murray Devices (Shanghai ) Limited current assets turnover change 86 chart for nearly four years, 92 hair Murray Health Devices (Shanghai) Co., Ltd. equity ratio changes 87 chart 93 for nearly four years Health Equipment (Shanghai) Co., Ltd. equity ratio change of 87 chart 94 hair Murray Health Devices (Shanghai) Co., Ltd. gross margin changes 87 chart for nearly four years nearly 4 years, 95 issued U.S. Health Equipment (Shanghai) Co., Ltd. gross margin changes 88 chart 96 issued nearly four years, Murray Family Health Equipment (Shanghai) Co., asset-liability ratio changes 88 chart nearly 4 years, 97 hair Murray Health Devices (Shanghai) Co., asset-liability ratio changes 89 chart 98 for nearly four years total of U.S. Health Equipment (Shanghai) Co., Ltd. asset turnover changes in fixed asset turnover 89 chart 99 for nearly four years U.S. Health Equipment (Shanghai) Co., Ltd. Turnover of total assets change 90 chart 100 nearly four years of hair Health Equipment (Shanghai) Co., Ltd. 90 chart 101 nearly four years of hair beauty Health Equipment (Shanghai) Co., Ltd. Fixed asset turnover frequency change of 90 Figure 102 nearly four years Fujian Jardine Electronics Co., Ltd. current assets turnover changes 92 Figure 103 nearly four years Fujian Jardine Electronics Co., Ltd. current assets turnover changes 92 chart 104 for nearly four years Fujian Electronics Co., Ltd. Jardine equity ratio changes 93 chart 105 nearly four years Fujian Electronics Co., Ltd. Jardine equity ratio changes 93 chart for nearly four years, 106, Jardine Electronic Co., Ltd. Fujian changes in the sales margin 94 chart 107 nearly four years Fujian Electronics Co., Ltd. Jardine changes in the gross profit margin 94 Chart 108 nearly four years Fujian Electronics Co., Ltd. Jardine asset-liability ratio changes 95 Figure 109 nearly four years limited Fujian Jardine company balance rate changes 95 Exhibit 110 nearly four years Fujian Electronics Co., Ltd. Jardine total assets turnover frequency change 96 Chart 111 nearly four years Fujian Electronics Co., Ltd. Jardine Turnover of total assets changes 96 Exhibit 112 nearly four years Fujian Yi chart and Electronics Co., the number of fixed assets turnover 97 Exhibit 113, nearly four years Fujian Electronics Co., Ltd. Jardine fixed assets turnover frequency changes 97 Figure 114 nearly four years Massage Equipment Co., Ltd., Dongguan City Life Power current assets turnover changes 99 115 Life Power massage equipment in the past four years, Dongguan City Co., current assets turnover change 99 chart Dongguan City Life Power Massage Equipment Co., Ltd. equity ratio changes in nearly 4 years 116 100 Figure 117 nearly four years, Dongguan City Life Power Massage Equipment Co., Ltd. Property Rights ratio change 100 chart 118 nearly four years, Dongguan City Life Power massage equipment Co., Ltd. gross margin change 100 chart 119 nearly four years, Dongguan City Life Power massage equipment sales gross margin changes 101 Exhibit 120 for nearly four years, Dongguan City Life the Power Massage Equipment Co., Ltd. asset-liability ratio changes 101 chart 121 nearly four years, Dongguan City Life Power Massage Equipment Co., Ltd. asset-liability ratio changes 102 Figure 122 nearly four years, Dongguan City Life Power Massage Equipment Co., Ltd. Turnover of total assets 102 chart Life Power massage Equipment Co., Ltd. of Dongguan City, the total asset turnover changes in nearly four years, 123 103 charts nearly four years, 124 Life Power Massage Equipment Co., Ltd., Dongguan City, the number of fixed asset turnover 103 chart 125 nearly four years, Dongguan City Life Power massage equipment Limited fixed assets turnover frequency change 103 chart 126 in 2012, China massage chair market concentration analysis 106 chart 127 2012-2016 Chinese massage chair industry is facing competition in the market risk 116 Chart 128 2013-2017 massage chair industry operating risk and control the strategy chart 117 129 2013-2018 massage chair industry total industrial output value forecast chart 127 130 2013 - 2018 massage chair industry sales forecast chart 127 131 2013 - 2018 the total assets of the massage chair industry forecasts 128